GearLog editorial on the high def wars
Dan Costa over at GearLog.com published an interesting editorial on Thursday entitled “No One’s Winning the High-Def Format War”. His arguments are straightforward actually. While the high definition format wars continue, the consumers ultimately will not care in the end because they will have chosen the format of choice - and that’s to download HD content over some pipeline (probably the Internet).
Costa bolsters his argument by using the music industry as an example. Until MP3 files and digital music players became popular, people were stuck to CDs. Yet when given the choice of quality CDs vs. downloadable digital tracks, the consumers chose to download content instead. Look at the results now - CD sales are down and digital music stores are on the rise.
He applies the same notion to movies. Optical discs are a thing of the past Costa argues. The way to distribute going forward is via the Internet with many companies and products already trying out various services to see if this is viable. Now granted - there are many more obstacles in the way when it comes to movies. You need more storage and download times take a good deal longer than say downloading music. However as download speeds improve and as storage costs plummet, the optical disc - whether Blu-ray or HD DVD - will become obsolete in favor of a new video distribution method over the Internet.
It’s definitely an interesting argument although I do think there’s a place for either Blu-ray or HD DVD in the high definition arena. There will be consumers who will want downloadable high definition content, and there’ll be folks who want to own something on a disc format. Ultimately the key to all of this IMHO will be cost. If Blu-ray or HD DVD players lower in cost dramatically - say to something like DVD players, then I think you’ll see rapid adoption for either format. If products come out that make downloadable HD content affordable and easy to use, then I’m sure you’ll see that market expand rapidly also.