HD DVD could be successful in Europe; Xbox 360 HD DVD player sales rock; HD DVD owners buying more content than Blu-ray owners?
Now here’s an interesting thought. Even if the HD DVD format should falter in the U.S., there’s a good possibility that it will succeed in other parts of the world - in particular in the U.K. and Europe. How could this happen? It again boils down to movie studios - this time the big ones vs. small ones. While large Hollywood studios are the primary source for movies in the U.S. (and also for the most part the primary backers of Blu-ray), the same can’t be said of Europe where approximately 50 percent of movies are actually produced by smaller studios independent of Hollywood. These same independent studios actually prefer HD DVD since the format has lower production costs which will result in higher profit margins. Yes it comes down to dollars and cents. Obviously the folks behind HD DVD realize this and as such are keeping Europe in their crosshairs. Meanwhile, Blu-ray has largely ignored Europe and continues to work on the U.S. audience.
Another piece of interesting news comes from Microsoft. The Xbox 360 HD DVD player is apparently the most successful Xbox 360 accessory ever - selling more than 155,000 units in the U.S. alone. Good job Microsoft! You can read my original review of the Xbox 360 HD DVD player over at Krunker.com.
One final interesting if not somewhat flawed statistic. The very same article from CNET claims that consumers who purchased HD DVD players are buying more content than folks who purchased Blu-ray players. The ratio is something on the order of 4 to 1 - HD DVD to Blu-ray.
The basic problem I have with this statistic is not knowing whether the numbers counted the HD DVD player promotions that are normally found with each new player sold. If you’ve been following the HD DVD player market, you’ll know that Toshiba often allows you to get up to five free HD DVD titles for every HD DVD player purchased. Does the study count these five titles per HD DVD player purchase? If so, then the study would be flawed - especially since the Blu-ray camp doesn’t offer the same type of promotions. It’s still relatively good news to HD DVD but let’s not celebrate the format too much shall we?