Warner Home Video announced that “300″ was the fastest and highest selling high definition title in the market. Since July 31st, more than 250,000 copies of “300″ have been sold in either HD DVD or Blu-ray format. WHV now has six of the top 10 selling HD titles which include “300″, “The Departed”, “Superman Returns”, “Planet Earth - The Complete Collection”, “Batman Begins”, and “Happy Feet”.

Ron Sanders, President of Warner Home Video, is quoted as saying “‘300′ is an amazing film, and the high definition sales we are seeing underscores the positive business benefits of supporting both HD DVD and Blu-ray”. He goes on to say “This phenomenal response to ‘300′ is the latest proof that our approach makes the most sense in today’s market and has enabled Warner Home Video to continue to lead the market in high definition sales.”

Hopefully, more Hollywood studios will follow the steps taken by Warner Home Video (although this is highly unlikely at this time) in releasing content in both formats. There’s certainly plenty of room for both formats to succeed in this market.

[Check it out]

Technorati Tags: 300

Last Modified: Wednesday, August 8th, 2007 @ 01:32

This entry was posted on Wednesday, August 8th, 2007 at 1:32 am and is filed under HD Video, Blu-ray, HD DVD. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.