Big news yesterday in the HD DVD vs Blu-ray format wars. Paramount Pictures and DreamWorks Animation SKG announced that they would exclusively support HD DVD on a worldwide basis over Blu-ray. This will include all movies distributed by Paramount Pictures, DreamWorks Animation, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies, and MTV Films.

Why the commitment to HD DVD? According to the press release from Viacom, the companies made the decision based on an evaluation of the “current market offerings” which showed that HD DVD was “market-ready technology”, and had “lower manufacturing costs”.

The first HD DVD to come out from Paramount will be “Blades of Glory” on August 28th. Following this release will be “Shrek the Third”, and “Transformers”.

Jeffrey Katzenberg, CEO of DreamWorks Animation, had this to say about the “Shrek the Third” release on HD DVD - “We decided to release “Shrek the Third” and other DreamWorks Animation titles exclusively on HD DVD because we believe it is the best format to bring high quality home entertainment to a key segment of our audience — families”.

[Check it out]

Technorati Tags: HD DVD, Paramount, DreamWorks

Last Modified: Tuesday, August 21st, 2007 @ 10:12

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