Panasonic has announced that they have begun shipping a new line of High Definition LCD Rear Projection Display televisions featuring a new revolutionary long-life technology called LIFI. LIFI is a “first-of-its-kind” light fidelity projection display application which ensures image brightness over an extended period of time. It also reduces the startup time typically found on rear projection display systems. The new LIFI HD lineup includes two new series - the LCZ and the LCX series.

The LCZ is available in three sizes - a 61 inch, a 56 inch, and a 50 inch display - and feature 1080p resolutions, a glossy black finish, and a floating panel design. The LCX is available in two sizes - a 61 inch and a 56 inch model - both with 720p resolution.

These new displays replace the typical High Intensity Discharge (HID) lamps with LIFI lamps resulting in a light source that is more stable with a much longer life-span. Since the light source does not use electrodes and the LIFI bulb is 1/8th the size of a typical HID lamp, the startup times are also greatly decreased - from a typical 60 seconds to a mere 15 seconds.

Features of the Panasonic LCX70 Series include:

• LIFI Light Source
• New 720p LCD Panel
• All Black Cosmetics
• 3,000:1 Contrast Ratio (Target)
• Full Range Speaker System (20W output)
• HDMI (Front 1, Rear 2)
• PC Input
• SD Card Slot
• EZ Sync

Models in this line include:

• PT-61LCZ70 for $2199.95
• PT-56LCZ70 for 1899.95
• PT-50LCZ70 for $1699.95

Features of the Panasonic LCZ70 Series include:

• LIFI Light Source
• New 1080p LCD Panel
• Piano Black Cosmetic
• 3,000:1 Contrast Ratio (Target)
• Full Range Speaker System (20W output)
• HDMI (Front 1, Rear 2)
• PC Input
• SD Card Slot
• EZ Sync

Models in this line include:

• PT-61LCX70 for $1995.95
• PT-56LCX70 for $1699.95

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