If someone were to ask you which company was the top selling LCD manufacturer for the second quarter of this year, what brand name would you say? Sony? Samsung? Sharp? If you were to say those names, you would be… WRONG! The top selling manufacturer for the second quarter was in fact Vizio which saw sales in North America rise 76.4 percent over the first quarter.

According to iSuppli, the company shipped 606,402 LCD TVs in North America during the second quarter - up from 343,704 units in the first quarter. Overall, Vizio’s market share in North America rose to 14.5 percent - up from 9.4 percent in the second quarter.

The company went from fifth place to first place during the quarter passing the likes of Samsung, Philips, Sharp, and Sony.

According to Riddhi Patel, principal analyst at iSuppli, “Vizio’s success is mainly due to the company expanding its retail presence to Wal-Mart and Sears at the beginning of the second quarter”. There’s nothing like high volume channels and cheap prices eh?

It should be noted that the overall LCD market also grew during the second quarter increasing from 3.7 million units to 4.2 million units.

Now the bad news.. and it’s not for Vizio. Sony slid to sixth place as LCD shipments actually declined to 263,377 units from 412,323 units in the first quarter. That’s a drop of 36.1 percent.

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Technorati Tags: Vizio, LCD TV